Online C2C e-commerce penetration in the European Union 2007-2023

Published by
Koen van Gelder,
Aug 14, 2024
According to the European questionnaire on Information and Communication Technologies, 20 percent of people in the European Union (EU-27) used the internet to sell goods or services in 2023. This is a doubling of the share of online selling consumers in 2009.

Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023

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Release date

March 2024

Region

EU

Survey time period

2007 to 2023

Supplementary notes

All data refers to the European Union (EU-27)

Data given in this domain are collected annually by the National Statistical Institutes and are based on Eurostat's annual model questionnaires on ICT (Information and Communication Technologies) usage in households and by individuals.
Data coverage corresponds to Dataset [ISOC_CI_AC_I] code [PC_IND], [PC_IND_IU3] of the (Information and Communication Technologies) survey.

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