This statistic shows the reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. During the survey, 65 percent of respondents said they would switch loyalty programs for better perks.
Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014
Characteristic
Share of respondents
Would switch for any reason (net)
92%
Better perks
65%
Faster/easier to earn free flights, hotels rooms, rental cars, etc.
65%
Larger network/multiple routes or locations
36%
Ability to leverage points with other specific companies/partner hotels
34%
Exclusive benefits
33%
Personalized recommendations either pre-trip or during trip
affluent travelers (with a household income above 250,000 U.S. dollars) who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members
Supplementary notes
The source does not specify the type of survey.
Multiple answers were possible.
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Google. (June 30, 2014). Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/
Google. "Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014." Chart. June 30, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/
Google. (2014). Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/
Google. "Reasons for Switching or Trying a Different Loyalty or Rewards Program among Affluent Travelers in The United States as of May 2014." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/
Google, Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014 Statista, https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/ (last visited December 22, 2024)
Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014 [Graph], Google, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/381198/reasons-for-switching-loyalty-programs-among-affluent-travelers-us/
