Reasons for switching loyalty programs among affluent travelers in the U.S. 2014

Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014

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Source

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Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

1,422 respondents

Age group

21-64 years

Special properties

affluent travelers (with a household income above 250,000 U.S. dollars) who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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