This statistic shows the reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type. During the survey, 39 percent of leisure travelers said they used a specific online travel agency to book travel because it was a name they had heard of.
Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type
1,639 (1,099 leisure travelers and 540 business travelers)
Age group
21-64 years
Special properties
respondents reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and use online travel agents for travel planning
Supplementary notes
The source does not specify the type of survey.
Multiple answers were possible.
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Google. (June 30, 2014). Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/
Google. "Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type." Chart. June 30, 2014. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/
Google. (2014). Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/
Google. "Reasons for Using a Specific Online Travel Agency (Ota) Site to Book Travel in The United States as of May 2014, by Traveler Type." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/
Google, Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type Statista, https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/ (last visited January 06, 2025)
Reasons for using a specific online travel agency (OTA) site to book travel in the United States as of May 2014, by traveler type [Graph], Google, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/381186/reasons-for-using-a-specific-online-travel-agency-site-to-book-travel-us/
