Reach of Good Housekeeping magazine in the United Kingdom 2019-2020, by demographic

Good Housekeeping magazine, one of the most popular women’s magazines in the United Kingdom, reached nearly four million individuals between April 2019 and March 2020, including over three million women.

Leading women’s magazines in the UK

In the UK, while Good Housekeeping magazine ranked in sixtth place, the leading women’s magazine in 2020 was BBC Good Food, with over 17 million individuals reached. That year, BBC Good Food reached nearly 13.9 million individuals via mobile.

Magazine advertising revenue in the UK

Magazine advertising revenue has been steadily decreasing since 2011, reaching 650 million British pounds in 2019, down from 1.2 billion British pounds. Figures are predicted to further decline by 2020 to reach almost half of what it was in 2011. The print sales volume of magazines experienced a similar decrease between 2011 and 2018, falling to nearly 373.8 million titles sold in the latter year.