The graph depicts the revenue generated from 2013 to 2015 through the monetization of marketing rights for the 2014 FIFA World Cup, by segment. Marketing rights revenue from the FIFA World Cup sponsors amounted to over 130 million U.S. dollars in 2013.
2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015
(in million U.S. dollars)
Characteristic
FIFA partners
FIFA World Cup sponsors
Value-in-kind transactions
National supporters
FIFA Fan Fest
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FIFA. (May 12, 2016). 2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/
FIFA. "2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015 (in million U.S. dollars)." Chart. May 12, 2016. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/
FIFA. (2016). 2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/
FIFA. "2014 Fifa World Cup Marketing Rights Revenue by Segment from 2013 to 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 12 May 2016, https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/
FIFA, 2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015 (in million U.S. dollars) Statista, https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/ (last visited July 03, 2024)
2014 FIFA World Cup marketing rights revenue by segment from 2013 to 2015 (in million U.S. dollars) [Graph], FIFA, May 12, 2016. [Online]. Available: https://www.statista.com/statistics/380793/marketing-revenue-of-the-2014-world-cup-by-segment/