OK! magazine: monthly reach by demographic UK 2020

OK! magazine had an average monthly reach of around seven million adults inthe United Kingdom from April 2019 to March 2020. Ok! is marketed as a woman's magazine in the UK with a significantly higher female readership than male readership; about 5.6 million women read OK! magazine compared to almost 1.4 million males each month. Individuals aged 35 years and over were more likely to read OK! magazine with a readership of 4.8 million individuals compared to roughly 2.2 million individuals aged between 15 and 34 years old.
OK! Magazine is a weekly British magazine specializing in celebrity news, gossip, TV shows and photographs. Since its first publication in 1993, OK! magazine has been launched in numerous countries throughout the world and published in the respective languages.

Monthly reach of OK! magazine in United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)

Characteristic	Individuals reached in thousands
Adults 15+	7,004
Men	1,376
Women	5,627
Adults 15-34	2,161
Adults 35+	4,843
Households with children	2,603

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Release date

March 2021

More information

Region

United Kingdom

Survey time period

April 2019 to March 2020

Age group

15 years and above

Special properties

total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)

Supplementary notes

The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

Reach is measured here including visitors to OK!'s website ok.co.uk.

PAMCo 1 2021: April ’19 – Mar ’20 print data* fused with November ’20 Comscore data

For more information on the methodology of this survey click here.

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