The Times: monthly reach by demographic UK 2020

The Times had an average monthly reach of around 15 million adults in the United Kingdom from April 2019 to March 2020. The print and digital reach of The Times and The Times on Sunday was higher among women than men, with over 7.7 million women a month reached by The Times or its website on average. Reach was also significantly higher amongst older consumers, with 11.4 million in the over 35 years age group accessing The Times each month.

Print outdoes online

The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. Of the leading national newspapers in the United Kingdom in 2019, The Times was the only one to have a higher reach in print than any online version.

Times Newspapers

The Sunday Times and The Times are both owned by Times Newspapers Ltd and based in London. The Sunday Times is published once a week and is the second most successful Sunday newspaper in the UK. The Times is published daily from Monday to Saturday.

Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)

Characteristic	The Times (thetimes.co.uk)	The Times/The Sunday Times (thetimes.co.uk/thesundaytimes.co.uk)
Adults 15+	14,967	14,665
Men	7,215	7,036
Women	7,743	7,619
Adults 15-34	3,580	3,487
Adults 35+	11,387	1,178
London	2,635	2,562
Scotland	1,246	1,237
Rest of Great Britain	11,086	10,866
Households with children	4,108	4,023

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Release date

March 2021

More information

Region

United Kingdom

Survey time period

April 2019 to March 2020

Age group

15 years and above

Special properties

total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)

Supplementary notes

The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The websites thetimes.co.uk and thesundaytimes.co.uk are not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.

PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data

For more information on the methodology of this survey click here.

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