The newspaper The Scotsman had an average monthly reach of over five million adults in the United Kingdom from April 2019 to March 2020. The print and digital reach of The Scotsman and Scotland on Sunday was higher amongst older consumers, with roughly 3.9 million in the over 35 years age group accessing The Scotsman each month.
Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group
(in 1,000s)
total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)
Supplementary notes
The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
The website scotsman.com is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
PAMCo 1 2021: April ’19 – Mar ’20 print data* fused with November ’20 Comscore data
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Chart. March 10, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Scotsman and Scotland on Sunday in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company, Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/ (last visited December 22, 2024)
Monthly reach of The Scotsman and Scotland on Sunday in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/380750/the-scotsman-monthly-reach-by-demographic-uk/
