Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2019-2020

The print and digital reach of the Daily Star and Daily Star Sunday in the United Kingdom from April 2019 to March 2020 was higher among women than men, with over 5.7 million women a month reached by the Daily Star or its website on average. Reach was also significantly higher amongst older consumers, with roughly 9.7 million in the over 35 years age group accessing the Daily Star each month.

Overall positive growth

During the same year, tabloid newspaper The Sun and The Sun on Sunday had the highest reach of all newspapers in the United Kingdom (UK), roughly five times that of the Daily Star and its Sunday publication. Despite this, monthly reach of the Daily Star has been on the rise since 2012, hitting its peak in the period between April 2018 and March 2019. Between July 2017 and December 2019, its cumulative reach was higher than any recorded during the previous years. As the print industry digitalizes, the Daily Star and many other newspapers have adapted by launching online platforms which in conjunction with print editions have helped maintain and even grow their reader base.

The Guardian leading the UK newspaper industry

As of 2019, the most popular newspapers in the UK according to consumers’ opinions were Metro, The Guardian, The Times, and The Sunday Times. The Guardian saw the least decrease in circulation growth among tabloid newspapers in 2019, a year where all newspapers suffered an overall decline. The Daily Star Sunday was impacted the most, with a 16.2 percent drop in circulation.