Daily Record and Sunday Mail: reach by demographic UK 2020

The newspaper the Daily Record had an average monthly reach of 8.2 million adults across the United Kingdom from April 2019 to March 2020. Reach was higher among women than men, with about 4.66 million women reached by the Daily Record or its website on average monthly.

Monthly reach of the Daily Record and Sunday Mail in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)

Characteristic	Daily Record (dailyrecord.co.uk)	Daily Record/ Sunday Mail (dailyrecord.co.uk)
Adults 15+	8,224	8,071
Men	3,563	3,465
Women	4,657	4,601
Adults 15-34	2,090	2,054
Adults 35+	6,135	6,017
London	1,285	1,282
Scotland	1,503	1,346
Rest of Great Britain	5,437	5,443
Households with children	2,282	2,241

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Release date

March 2021

More information

Region

United Kingdom

Survey time period

April 2019 to March 2020

Age group

15 years and above

Special properties

total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)

Supplementary notes

The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The website dailyrecord.co.uk is not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here..

PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data.
For more information on the methodology of this survey click here.

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