Daily and Sunday Mirror: reach by demographic UK 2020

The Daly Mirror reached an average monthly audience of over 32.9 million adults in the United Kingdom during the time period April 2019 to March 2020. The Mirror newspapers in their different formats, Daily Mirror, Sunday Mirror, and Sunday People, reached more women than men in the period from April 2019 to March 2020. Reach was also higher among adults aged over 35 years than it was among 15 to 34-year-olds. The Sunday People is a Sunday newspaper that was founded in 1881 and bought by Reach plc in 1961, it now shares a website with other Mirror papers.

Daily Mirror reach

Between July 2018 and June 2019, the Daily Mirror had the third highest reach among men and women in Great Britain in both its print and digital forms. The tabloid newspaper was among the leading newspapers used for news nowadays in the UK .

Household expenditure on newspapers

In 2018, the average weekly household spend on newspapers in the United Kingdom was one pound and thirty pence. This amount varied based on the age group. Older adults, aged 75 years or over, spent three pounds and ten pence a week. Younger adults, under 30 years old, spent an average of 10 pence on newspapers weekly.

Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)

Characteristic	Daily Mirror (mirror.co.uk)	Daily Mirror/Sunday Mirror (mirror.co.uk)	Sunday People (mirror.co.uk)
Adults 15+	32,934	32,338	31,973
Men	14,281	13,895	13,664
Women	18,637	18,428	18,293
Adults 15-34	9,274	9,106	9,009
Adults 35+	23,660	23,232	22,964
Households with children	11,185	11,088	11,003

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

March 2021

More information

Region

United Kingdom

Survey time period

April 2019 to March 2020

Age group

15 years and above

Special properties

total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)

Supplementary notes

The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The website mirror.co.uk is not specific to the one print title but a portal or website serving more than one title. Figures for all print titles have been provided here.

PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data.

For more information on the methodology of this survey click here.

Citation formats