The Daly Mirror reached an average monthly audience of over 32.9 million adults in the United Kingdom during the time period April 2019 to March 2020. The Mirror newspapers in their different formats, Daily Mirror, Sunday Mirror, and Sunday People, reached more women than men in the period from April 2019 to March 2020. Reach was also higher among adults aged over 35 years than it was among 15 to 34-year-olds. The Sunday People is a Sunday newspaper that was founded in 1881 and bought by Reach plc in 1961, it now shares a website with other Mirror papers.
In 2018, the average weekly household spend on newspapers in the United Kingdom was one pound and thirty pence. This amount varied based on the age group. Older adults, aged 75 years or over, spent three pounds and ten pence a week. Younger adults, under 30 years old, spent an average of 10 pence on newspapers weekly.
Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group
(in 1,000s)
total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet)
Supplementary notes
The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.
The website mirror.co.uk is not specific to the one print title but a portal or website serving more than one title. Figures for all print titles have been provided here.
PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Chart. March 10, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Daily Mirror, Sunday Mirror and Sunday People Newspapers in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company, Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/ (last visited August 24, 2024)
Monthly reach of the Daily Mirror, Sunday Mirror and Sunday People newspapers in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/380717/mirror-newspapers-monthly-reach-by-demographic-uk/