Reach of Daily Mail and The Mail on Sunday in the UK 2019-2020, by demographic

The Daily Mail had an average monthly reach of over 36.2 million individuals from April 2019 to March 2020. The daily newspapers’ reach was higher among women than men, with nearly 20 million women reached by the newspaper on an average month during the time period.

Daily Mail

The Daily Mail is a British daily tabloid formatted newspaper founded in 1896. Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women. As of April 2019, the Daily Mail had a circulation of almost 1.2 million newspapers, the second highest in the United Kingdom.

Newspaper consumption in the UK

There has been a decrease in newspaper consumption expenditure in the United Kingdom over recent years. UK households purchased roughly 3.3 million British pounds worth of newspapers in 2018, compared to 4.5 million pounds in 2013. Based on a survey in 2018, 29 percent of adults in Great Britain that regularly access news thought that the quality of the news nowadays is slightly worse than it was five years ago.