The graph shows the most memorable ads among Hispanic Millennials in 2014. It was found that with a Branded Memorability Index of 227, Hershey's ad launched in 2014 had been 2.71 times more likely to be remembered and associated with the corresponding brand among Hispanic Millennials than an average ad.
Most memorable ads among Hispanic Millennials in the United States in 2014
The source does not provide information on the type of the survey or the exact sample number. Branded memorability index reflects viewers' ability to remember the ad and corresponding brand 24 hours after being exposed to it. Qulifying ads must have met a minimum sample threshold of n=100 and been on-par or significantly above the likeability norm.
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Nielsen. (January 16, 2015). Most memorable ads among Hispanic Millennials in the United States in 2014 [Graph]. In Statista. Retrieved October 29, 2024, from https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/
Nielsen. "Most memorable ads among Hispanic Millennials in the United States in 2014." Chart. January 16, 2015. Statista. Accessed October 29, 2024. https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/
Nielsen. (2015). Most memorable ads among Hispanic Millennials in the United States in 2014. Statista. Statista Inc.. Accessed: October 29, 2024. https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/
Nielsen. "Most Memorable Ads among Hispanic Millennials in The United States in 2014." Statista, Statista Inc., 16 Jan 2015, https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/
Nielsen, Most memorable ads among Hispanic Millennials in the United States in 2014 Statista, https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/ (last visited October 29, 2024)
Most memorable ads among Hispanic Millennials in the United States in 2014 [Graph], Nielsen, January 16, 2015. [Online]. Available: https://www.statista.com/statistics/380709/most-memorable-ads-hispanic-millennials/