Readers of The Guardian were more likely to be women, with nearly 15 million monthly female readers in the United Kingdom from April 2019 to March 2020. Readership of The Guardian proved to be more popular among older adults than younger ones. Throughout the period observed, approximately 18.5 million individuals over 35 years old read The Guardian, either on print or online.
Reach for The Sun
The tabloid newspaper The Sun saw the highest reach on 2019, with The Guardian as the sixth highest. Compared to other online news brands in the UK, BBC News online was by far the most popular, followed by the Mail online. The Guardian online was the third most popular online news brand as of February 2019.
Accessing the news online
More and more people access news online these days, with the main way of accessing online news? via smartphone. A 2019 survey revealed that half of users prefer smartphones to access news online.
Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group
(in 1,000s)
Where a single title had multiple websites, only the highest reaching title(s) were included here. See the source for the web addresses of each title.
PAMCo 1 2021: April ’19 – Mar ’20 print data fused with November ’20 Comscore data. The daily print figure is the daily reach of the 6-day paper (i.e. everyone who has read it 'yesterday') which can be different from the modelled 6-day AIR.
For more information on the methodology of this survey click here.
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Publishers Audience Measurement Company. (March 10, 2021). Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Chart. March 10, 2021. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. (2021). Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s). Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company. "Monthly Reach of The Guardian in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s)." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/
Publishers Audience Measurement Company, Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/ (last visited November 09, 2024)
Monthly reach of The Guardian in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/
