Nike is the leading athletic apparel brand amongst teenagers from upper-income households in the United States, with around 60 percent holding a preference for Nike athletic apparel. The American sportswear brand was five percent more popular amongst teenagers from average-income households as of 2018.
The value of the overall sportswear market in the United States has increased year-on-year since 2015 and now stands at around 60 billion U.S. dollars – it is forecast that the market value could exceed 100 billion U.S. dollars in 2025. Favored by teenagers and adults alike, Nike is the dominant sportswear company in the United States with a market share of close to 20 percent.
Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*
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Piper Jaffray. (October 22, 2018). Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/
Piper Jaffray. "Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*." Chart. October 22, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/
Piper Jaffray. (2018). Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/
Piper Jaffray. "Leading Athletic Apparel Brands amongst Upper-income Teenagers in The United States as of Fall 2018*." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/
Piper Jaffray, Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018* Statista, https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/ (last visited November 22, 2024)
Leading athletic apparel brands amongst upper-income teenagers in the United States as of Fall 2018* [Graph], Piper Jaffray, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/380581/leading-athletic-apparel-brands-amongst-upper-income-us-teens/