This statistic presents information on the saving money behaviour in the United States in the six months preceding the date of the survey in June 2014, by generation. It was found that 59 percent of the Millenials purchased more generic brands, compared to 44 of the Matures who did the same.
Have you done or considered doing any of the following over the past six months in order to save money?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Interactive. (July 2, 2014). Have you done or considered doing any of the following over the past six months in order to save money? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/
Harris Interactive. "Have you done or considered doing any of the following over the past six months in order to save money?." Chart. July 2, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/
Harris Interactive. (2014). Have you done or considered doing any of the following over the past six months in order to save money?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/
Harris Interactive. "Have You Done or Considered Doing Any of The following over The past Six Months in Order to save Money?." Statista, Statista Inc., 2 Jul 2014, https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/
Harris Interactive, Have you done or considered doing any of the following over the past six months in order to save money? Statista, https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/ (last visited November 23, 2024)
Have you done or considered doing any of the following over the past six months in order to save money? [Graph], Harris Interactive, July 2, 2014. [Online]. Available: https://www.statista.com/statistics/380142/saving-behaviour-usa-by-generation/