This statistic compares the path to purchase of cultural goods and video games in France from 2014 to 2015. It demonstrates that intentional product purchasing was more common for video games (59 percent of video game purchase volume) than cultural goods. Indeed, French consumers were more likely to buy cultural goods on impulse than video games.
Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase
Intentional product purchase: the consumer specifically went to the shop or the website to buy that particular product.
Intentional category purchase: the consumer specifically went to the shop or the website to buy a category of product but did not know which one.
Impulse purchase: the use went to the shop or the website with no specific intention.
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SELL. (June 1, 2015). Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/
SELL. "Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase." Chart. June 1, 2015. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/
SELL. (2015). Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/
SELL. "Distribution of Cultural Goods and Video Games Purchase Volume in France from 2014 to 2015, by Intentional or Impulse Purchase." Statista, Statista Inc., 1 Jun 2015, https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/
SELL, Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase Statista, https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/ (last visited December 04, 2024)
Distribution of cultural goods and video games purchase volume in France from 2014 to 2015, by intentional or impulse purchase [Graph], SELL, June 1, 2015. [Online]. Available: https://www.statista.com/statistics/380066/impulse-purchasing-of-cultural-goods-and-video-games-france/
