U.S. consumers: usage of gluten-free substitutions for Thanksgiving dinner 2014

Published by Statista Research Department, Nov 24, 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in October 2014, asking the respondents who will be most likely to prepare or purchase gluten-free fixes or substitutes for their Thanksgiving dinner. Some 48 percent of U.S. adults indicated that one of their household members will be most likely to prepare or buy gluten-free alternatives for their Thanksgiving meal.

Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal?

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Release date

November 2014

Region

United States

Survey time period

October 15 to October 20, 2014

Number of respondents

2,205 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'And who will most likely prepare or purchase gluten-free "fixes" or substitutions for the Thanksgiving meal?'
Multiple responses were allowed.

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