This statistic shows the conversion rate of selected online shopping stages among shoppers in North America as of the first half 2018, sorted by device. The source found that the checkout rate via desktop was 44.6 percent but only 29.5 percent on mobile devices.
Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device
Product View Rate: The average number of product pages viewed to overall page views a site sees on average
Add-to-Cart Rate: The rate at which a shopper adds at least one item to the cart
Checkout Rate: The percentage of checkouts started every time a basket is created
Conversion Rate: The “holy grail” KPI — the number of orders placed divided by total number of site visits
Cart Abandonment Rate: The percentage of shopping carts created that did not translate into an order
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Salesforce Research. (January 9, 2019). Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/
Salesforce Research. "Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device." Chart. January 9, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/
Salesforce Research. (2019). Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/
Salesforce Research. "Conversion Rate of Selected Online Shopping Stages among Shoppers in North America as of 1st Half 2018, by Device." Statista, Statista Inc., 9 Jan 2019, https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/
Salesforce Research, Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device Statista, https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/ (last visited July 22, 2024)
Conversion rate of selected online shopping stages among shoppers in North America as of 1st half 2018, by device [Graph], Salesforce Research, January 9, 2019. [Online]. Available: https://www.statista.com/statistics/379518/online-shopper-conversion-by-device-north-america/
