This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States as of November 2018. During the most recent survey period, 63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
Primary reason for digital shoppers in the United States to abandon their carts as of November 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Forter. (November 16, 2018). Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. "Primary reason for digital shoppers in the United States to abandon their carts as of November 2018." Chart. November 16, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. (2018). Primary reason for digital shoppers in the United States to abandon their carts as of November 2018. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. "Primary Reason for Digital Shoppers in The United States to Abandon Their Carts as of November 2018." Statista, Statista Inc., 16 Nov 2018, https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter, Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 Statista, https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F (last visited November 23, 2024)
Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 [Graph], Forter, November 16, 2018. [Online]. Available: https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F