This statistic presents information on the primary reasons for digital shoppers to abandon their carts in the United States as of November 2018. During the most recent survey period, 63 percent of respondents stated they had abandoned shopping carts due to the cost of shipping.
Primary reason for digital shoppers in the United States to abandon their carts as of November 2018
Characteristic
Share of respondents
Shipping costs too much
63%
Discount code doesn't work
46%
Order takes forever to ship
36%
Have to re-enter credit card info
30%
Have to re-enter shipping info
25%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Forter. (November 16, 2018). Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. "Primary reason for digital shoppers in the United States to abandon their carts as of November 2018." Chart. November 16, 2018. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. (2018). Primary reason for digital shoppers in the United States to abandon their carts as of November 2018. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter. "Primary Reason for Digital Shoppers in The United States to Abandon Their Carts as of November 2018." Statista, Statista Inc., 16 Nov 2018, https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
Forter, Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 Statista, https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F (last visited May 06, 2025)
Primary reason for digital shoppers in the United States to abandon their carts as of November 2018 [Graph], Forter, November 16, 2018. [Online]. Available: https://www.statista.com/statistics/379508/primary-reason-for-digital-shoppers-to-abandon-carts/?hubs_content=blog.hubspot.com%2Fmarketing&hubs_content-cta=What%2527s%2520a%2520Competitive%2520Analysis%2520%2526%2520How%2520Do%2520You%2520Conduct%2520One%253F
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