This statistic shows a distribution of retail spending in Germany, by channel, in 2013 and with a forecast for 2018. Hypermarkets, supermarkets and hard discounters are the most common retail channel used in Germany, accounting for 33.9 percent of total retail spend in 2013. However spending through online channels is expected to rise, with the online share of spend reported to increase from 5.5 percent in 2013 to 8.1 percent by 2018.
Share of total retail spend in Germany in 2013 and 2018, by channel
Retail channel
2013
2018*
Hypermarkets, supermarkets and hard discounters
33.9%
34%
Food & beverage specialists and c-stores
16.6%
16.1%
Home improvement and gardening supplies retailers
8.2%
7.2%
Clothing, footwear, accessories and luxury goods specialists
8%
8.1%
Furniture and homewares retailers
6.1%
5.9%
Electricals and electronics specialists
5.7%
5.6%
Online
5.5%
8.1%
Department stores
4.1%
3.7%
Others
3.3%
3.3%
Other specialist retailers
2.3%
2.1%
Drugstores and health and beauty stores
2.3%
2.3%
Music, video, book, stationery and games specialists
2.1%
1.7%
Value, variety stores and general merchandise retailers
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Retail Week. (November 1, 2014). Share of total retail spend in Germany in 2013 and 2018, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/
Retail Week. "Share of total retail spend in Germany in 2013 and 2018, by channel." Chart. November 1, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/
Retail Week. (2014). Share of total retail spend in Germany in 2013 and 2018, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/
Retail Week. "Share of Total Retail Spend in Germany in 2013 and 2018, by Channel." Statista, Statista Inc., 1 Nov 2014, https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/
Retail Week, Share of total retail spend in Germany in 2013 and 2018, by channel Statista, https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/ (last visited December 21, 2024)
Share of total retail spend in Germany in 2013 and 2018, by channel [Graph], Retail Week, November 1, 2014. [Online]. Available: https://www.statista.com/statistics/379427/retail-spend-per-channel-in-germany/
