Customer relationship management (CRM) software usage in France 2023, by industry

In 2023, an average of 28 enterprises out of a hundred used a cloud-hosted customer relationship management (CRM) software system. While this was the case among nearly 60 percent of the enterprises in the information and communication sector in France, only 10 percent of companies of the construction industry used such a system than same year.

Customer Relationship Management

Customer relationship management is one among many enterprise software used by professionals in order to optimize their processes. CRM is the tools and techniques designed to capture, process and analyze information relating to customers and prospects, with the aim of building loyalty by offering or proposing services to customers. These kinds of software are mostly used by bigger companies and the revenues of the CRM outsourcing sector has slowly been increasing over the past few years.

Business software market

Business software are tools used for business purpose and aim to improve productivity and help companies reach specific goals. The revenues of the general software market and the business software market in France fluctuated from 2019 to 2023, and are expected to grow in the future as they are used more and more frequently.