Important customer segments in the U.S. banking industry 2013-2014

Which of the following customer segments present the greatest growth opportunity for your bank?

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Source

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Release date

July 2014

Region

United States

Survey time period

2013 and 2014

Number of respondents

100 respondents

Special properties

Banking industry excecutives

Supplementary notes

* Upwardly mobile young professionals who earn good income, about to buy first home, etc.
The commercial customers figure for 2014 was not provided by the source.
The source does not specify the type survey used.

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