E-commerce share in retail trade in Russia 2018-2023
The e-commerce share in the Russian retail has been increasing year-over-year as a result of a positive online trade development in the country. Online sales accounted for 19 percent of all retail sales in 2023.
Russian e-commerce forecast
A positive outlook is projected for Russian online commerce, which has already been in the phase of expansion over the past few years. By 2025, its market worth is expected to mark roughly four times higher relative to the 2020 figures, with an average per user revenue of around 397 U.S. dollars in 2024. According to estimates, Yandex.Market and Beru would be the major e-commerce platforms as of 2023, occupying one fifth of the market.
How COVID-19 affected online retail in Russia
The coronavirus pandemic boosted online sales in Russia in the first quarter of 2020, and the positive trend was expected to be maintained, as evidenced by aforementioned forecasts. The most noteworthy online sales growth was recorded for grocery and household products during the lockdown phase in the country, which was recorded at its highest over the third week of March.
