In 2024, about 26.8 percent of the total retail sales in China were made online, decreasing from 27.6 percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.
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Everything on "E-commerce in China" in one document: edited and divided into chapters, including detailed references.
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General overview
B2B e-commerce
B2C and C2C e-commerce
Leading e-commerce enterprises
Current trends in e-commerce
E-commerce consumer demographics
Further related statistics
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