In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.
World players
Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.
Leading e-tailing countries
The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.
Retail e-commerce sales worldwide from 2014 to 2027
(in billion U.S. dollars)
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Retail e-commerce sales worldwide from 2014 to 2027
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* From this year onwards, figures are forecasts.
Includes products or services ordered online via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or other money transfers, restaurant sales, food services and drinking place sales, gambling and other vice good sales.
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eMarketer. (June 1, 2023). Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
eMarketer. "Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars)." Chart. June 1, 2023. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
eMarketer. (2023). Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
eMarketer. "Retail E-commerce Sales Worldwide from 2014 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
eMarketer, Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ (last visited January 23, 2025)
Retail e-commerce sales worldwide from 2014 to 2027 (in billion U.S. dollars) [Graph], eMarketer, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
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