This survey illustrates the factors that are most important among adult U.S. consumers in regards to their healthcare purchasing decisions, as of 2014. Some 42 percent of consumers reported that word-of-mouth recommendations from friends or family was important in making decisions about purchasing healthcare products or services. The healthcare industry is producing services and products that are available directly to the consumers such as wearable devices and mobile apps that meet patient demand for a more direct access to their own healthcare needs.
Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014
Characteristic
Percentage of respondents
Price
82%
High quality ratings by other customers
64%
High quality ratings by government or other well-known agency
47%
Word-of-mouth recommendations from friends or family
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PwC. (December 19, 2014). Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/
PwC. "Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014 ." Chart. December 19, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/
PwC. (2014). Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/
PwC. "Distribution of Factors for U.S. Consumer Healthcare Purchasing Decisions as of 2014 ." Statista, Statista Inc., 19 Dec 2014, https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/
PwC, Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014 Statista, https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/ (last visited December 22, 2024)
Distribution of factors for U.S. consumer healthcare purchasing decisions as of 2014 [Graph], PwC, December 19, 2014. [Online]. Available: https://www.statista.com/statistics/378824/consumer-factors-in-the-us-for-healthcare-purchasing/
