During a 2023 survey, 77 percent of responding digital media professionals working at brands said that their organization would be prioritizing attention as an indicator of media quality while buying digital advertising. Nine in 10 interviewees named brand risk mitigation in this context.
Leading indicators of media quality according to digital media buyers in the United States as of September 2023
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Agencies
AdTech
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Integral Ad Science. (December 1, 2023). Leading indicators of media quality according to digital media buyers in the United States as of September 2023 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media buyers in the United States as of September 2023." Chart. December 1, 2023. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media buyers in the United States as of September 2023. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Buyers in The United States as of September 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science, Leading indicators of media quality according to digital media buyers in the United States as of September 2023 Statista, https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/ (last visited July 04, 2024)
Leading indicators of media quality according to digital media buyers in the United States as of September 2023 [Graph], Integral Ad Science, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/