During a 2023 survey, 77 percent of responding digital media professionals working at brands said that their organization would be prioritizing attention as an indicator of media quality while buying digital advertising. Nine in 10 interviewees named brand risk mitigation in this context.
Leading indicators of media quality according to digital media buyers in the United States as of September 2023
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Integral Ad Science. (December 1, 2023). Leading indicators of media quality according to digital media buyers in the United States as of September 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media buyers in the United States as of September 2023." Chart. December 1, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media buyers in the United States as of September 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Buyers in The United States as of September 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
Integral Ad Science, Leading indicators of media quality according to digital media buyers in the United States as of September 2023 Statista, https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/ (last visited November 23, 2024)
Leading indicators of media quality according to digital media buyers in the United States as of September 2023 [Graph], Integral Ad Science, December 1, 2023. [Online]. Available: https://www.statista.com/statistics/378416/online-media-quality-indicators-most-important-to-media-buyers-usa/
