This time series presents information on digital advertising spending in Mexico in 2013 and 2014 and a forecast thereof until 2019, by device. According to the forecast, mobile ad spending will grow from 108.6 million U.S. dollars in 2013 to nearly 1.36 billion in 2019.
Digital advertising spending in Mexico from 2013 to 2019, by device
(in million U.S. dollars)
Characteristic
Desktop
Mobile
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mobile includes display (banners, video and rich media) and search; includes ad spending on tablets; excludes SMS, MMS, P2P messaging-based advertising
Supplementary notes
* Forecast. Figure for 2013 comes from an earlier eMarketer article. eMarketer calculations based on exchange rate of 1USD (U.S. Dollars) = 13.30MXN (Mexican Pesos).
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eMarketer. (September 24, 2015). Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/
eMarketer. "Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars)." Chart. September 24, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/
eMarketer. (2015). Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/
eMarketer. "Digital Advertising Spending in Mexico from 2013 to 2019, by Device (in Million U.S. Dollars)." Statista, Statista Inc., 24 Sep 2015, https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/
eMarketer, Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars) Statista, https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/ (last visited July 22, 2024)
Digital advertising spending in Mexico from 2013 to 2019, by device (in million U.S. dollars) [Graph], eMarketer, September 24, 2015. [Online]. Available: https://www.statista.com/statistics/377501/digital-ad-spend-device-mexico/
