The graph shows hotel industry share of offline advertising spending in the United States from 2011 to 2013 as well as a forecast until 2015, broken down by medium. The source expects that U.S. based hotels will devote 39 percent of their 2015 offline advertising budgets to print advertising. It is expected that 22 percent will be allocated to television ads.
Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium
Characteristic
TV
Print
Out of home
Radio
Other
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Phocuswright, & Various sources (The Hospitality Sales and Marketing Association International ). (October 9, 2014). Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/
Phocuswright, und Various sources (The Hospitality Sales and Marketing Association International ). "Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium." Chart. October 9, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/
Phocuswright, Various sources (The Hospitality Sales and Marketing Association International ). (2014). Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/
Phocuswright, and Various sources (The Hospitality Sales and Marketing Association International ). "Hotel Industry Offline Advertising Spending Share in The Unted States from 2011 to 2015, by Medium." Statista, Statista Inc., 9 Oct 2014, https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/
Phocuswright & Various sources (The Hospitality Sales and Marketing Association International ), Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium Statista, https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/ (last visited July 22, 2024)
Hotel industry offline advertising spending share in the Unted States from 2011 to 2015, by medium [Graph], Phocuswright, & Various sources (The Hospitality Sales and Marketing Association International ), October 9, 2014. [Online]. Available: https://www.statista.com/statistics/376626/hotel-offline-ad-spend-share-usa-by-medium/