This statistic shows which purchase channel consumers in Australia chose after doing online product research in 2014. During the survey period it was found that 40 percent of Australian respondents had made their purchase in-store after having previously conducted online research.
After researching online, where did you make your purchase?
internet users who recently made a purchase and researched online
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Where did you make your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (October 26, 2014). After researching online, where did you make your purchase? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/
Google. "After researching online, where did you make your purchase?." Chart. October 26, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/
Google. (2014). After researching online, where did you make your purchase?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/
Google. "After Researching Online, Where Did You Make Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/
Google, After researching online, where did you make your purchase? Statista, https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/ (last visited December 22, 2024)
After researching online, where did you make your purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/376446/purchase-channels-after-online-research-australia/
