Holiday shopping: time when U.S. consumers plan to start by generation 2014

Published by Statista Research Department, Oct 1, 2014
The statistic depicts the results of a survey conducted among U.S. consumers about the time in year when they plan to start their holiday shopping in 2014. The survey revealed that 44 percent of U.S. Millennials plan to begin their holiday shopping during November 2014.

Time when U.S. consumers plan to begin holiday shopping in 2014, by generation

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Release date

October 2014

Region

United States

Survey time period

September 18 to 25, 2014

Number of respondents

1,048 respondents

Age group

18 years and older

Special properties

access to internet; purchase holiday gifts for one or more people

Method of interview

Online survey

Supplementary notes

The original question was posed as follows: 'When do you plan to begin your holiday shopping this year?'
Millennials: n = 314
Gen X: n = 332
Baby Boomers: n = 343

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Overview

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Shopping channel preference

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Spending behavior

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