Americas Facebook user penetration 2024

Published by
Stacy Jo Dixon,
Sep 2, 2024

As of August 2024, Facebook had a user reach of 88 percent in Argentina. In Colombia, the penetration rate of Facebook was 83.1 percent, while in Mexico, around 79.2 percent of the population used the social media platform.

Facebook user reach in selected American countries as of August 2024

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Release date

September 2024

Region

North America, Central and South America

Survey time period

August 2024

Age group

18 years and older

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Statistics on " Social media usage in Latin America "

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Other statistics that may interest you Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

Further related statistics

17

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Statistics

Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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