This statistic shows the most recent online shopping destinations of internet users in the United Kingdom in 2015. During the survey period, it was found that ten percent of UK respondents had recently bought a product on a price comparison website.
On which website or app did you make your most recent purchase?
Characteristic
Share of respondents
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internet users, who recently made a purchase online
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "On which website or app did you make the purchase? On the website / app of ..." The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (June 26, 2016). On which website or app did you make your most recent purchase? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/
Google. "On which website or app did you make your most recent purchase?." Chart. June 26, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/
Google. (2016). On which website or app did you make your most recent purchase?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/
Google. "On Which Website or App Did You Make Your Most Recent Purchase?." Statista, Statista Inc., 26 Jun 2016, https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/
Google, On which website or app did you make your most recent purchase? Statista, https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/ (last visited August 25, 2024)
On which website or app did you make your most recent purchase? [Graph], Google, June 26, 2016. [Online]. Available: https://www.statista.com/statistics/376159/recent-online-shopping-destinations-uk/