This statistic shows which purchase channel consumers in Germany chose after doing in-store product research in 2014. During the survey period it was found that 16 percent of German respondents had made their purchase online after having previously conducted in-store research.
After researching in-store, where did you make your purchase?
internet users, who recently made a purchase and researched in-store
Method of interview
Online panel
Supplementary notes
The original survey question was phrased by the source as follows: "Where did you make your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (October 26, 2014). After researching in-store, where did you make your purchase? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/
Google. "After researching in-store, where did you make your purchase?." Chart. October 26, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/
Google. (2014). After researching in-store, where did you make your purchase?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/
Google. "After Researching In-store, Where Did You Make Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/
Google, After researching in-store, where did you make your purchase? Statista, https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/ (last visited November 21, 2024)
After researching in-store, where did you make your purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/375940/purchase-channels-after-in-store-research-germany/
