Coffee machine sales of WMF worldwide 2012-2013
This statistic depicts the coffee machine sales of Württembergische Metallwarenfabrik (WMF) in 2012 and 2013. Tableware manufacturer WMF had coffee machine sales of about 321 million euros worldwide in 2012.
WMF
The Württembergische Metallwarenfabrik (WMF) is a German tableware manufacturer with headquarters in Geislingen, Germany, where the firm’s main production facility is also located. The company was founded in 1853 and operates in the at-home and out-of-home business. The product portfolio of the private consumer market includes solid silver and stainless steel cutlery, glass ware, tableware, cookware, preparation items and electrical products. The professional division sells equipment and fully automated coffee machines for the hotel and catering industry. The consumer product segment is sold through upscale department stores, specialty retailers and own WMF stores.
WMF is represented in major European countries as well as the USA, Japan and China with their own sales subsidiaries. WMF enjoys significant European market penetration and the trademark itself has a brand awareness of over 90 percent in Germany, but in other parts of the world, brand recognition is improvable. The brand stands for quality, unique experience, credibility, innovation and design orientation.
The German kitchenware company was a pioneer in the development of fully automated coffee machines when they entered the market in 1969. To date, WMF claims to be the leading international manufacturer of fully automatic coffee machines. The coffee machines are manufactured in Geislingen and can therefore be labeled with MADE IN GERMANY.
WMF
The Württembergische Metallwarenfabrik (WMF) is a German tableware manufacturer with headquarters in Geislingen, Germany, where the firm’s main production facility is also located. The company was founded in 1853 and operates in the at-home and out-of-home business. The product portfolio of the private consumer market includes solid silver and stainless steel cutlery, glass ware, tableware, cookware, preparation items and electrical products. The professional division sells equipment and fully automated coffee machines for the hotel and catering industry. The consumer product segment is sold through upscale department stores, specialty retailers and own WMF stores.
WMF is represented in major European countries as well as the USA, Japan and China with their own sales subsidiaries. WMF enjoys significant European market penetration and the trademark itself has a brand awareness of over 90 percent in Germany, but in other parts of the world, brand recognition is improvable. The brand stands for quality, unique experience, credibility, innovation and design orientation.
The German kitchenware company was a pioneer in the development of fully automated coffee machines when they entered the market in 1969. To date, WMF claims to be the leading international manufacturer of fully automatic coffee machines. The coffee machines are manufactured in Geislingen and can therefore be labeled with MADE IN GERMANY.
