This statistic shows which purchase channel consumers in China chose after doing offline product research in 2014. During the survey period it was found that 37 percent of Chinese respondents had made their purchase online after having previously conducted offline research.
After researching offline, where did you make your purchase?
internet users, who recently made a purchase and researched offline
Method of interview
Face-to-face interview, online survey
Supplementary notes
The original survey question was phrased by the source as follows: "Where did you make your purchase?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (October 26, 2014). After researching offline, where did you make your purchase? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/
Google. "After researching offline, where did you make your purchase?." Chart. October 26, 2014. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/
Google. (2014). After researching offline, where did you make your purchase?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/
Google. "After Researching Offline, Where Did You Make Your Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/
Google, After researching offline, where did you make your purchase? Statista, https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/ (last visited December 26, 2024)
After researching offline, where did you make your purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/375757/purchase-channels-after-offline-research-china/
