Donation based crowdfunding: reasons for using 2014 statistic

This statistic shows the reasons fundraisers gave for choosing to use donation-based crowdfunding, rated by importance, from a survey conducted on the alternative finance industry in the United Kingdom (UK) in 2014. Of respondents, 52 percent rated "transparency" as a very important reason in their decision to use a crowdfunding platform.

Why did you choose donation-based crowdfunding?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
Transparency	52%	33%	10%	5%	0%
Speed	50%	32%	5%	14%	0%
More control over my project or organisation	41%	41%	5%	14%	0%
Because the money comes from individuals rather than institutions	36%	27%	23%	14%	0%
I can raise funding on my own terms	35%	35%	20%	10%	0%
Non-financial beneftis (press, marketing, engagement)	32%	36%	27%	5%	0%
Unable to source funding locally	18%	36%	32%	14%	0%
Curious	17%	28%	28%	11%	17%
Unable to get funding elsewhere	14%	33%	33%	19%	0%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

Fundraisers using donation-based crowdfunding platforms*

Supplementary notes

Figures may not sum to 100 percent due to rounding.

The source adds the following definition of donation-based crowdfunding: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".

* The source adds the following information regarding the general methodology of the study: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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