The graph shows leading social media metrics used by marketers in the United States as of August 2014. According to nearly 61 percent of respondents, their main measurement of social media marketing performance was the number of page visits or views, while profits per customer was the least used metric for social media marketing evaluation.
Leading social media metrics measured by marketers in the United States as of August 2014
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eMarketer, & McKinsey & Company, & Various sources (Duke University Fuqua School of Business). (December 11, 2014). Leading social media metrics measured by marketers in the United States as of August 2014 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/
eMarketer, und McKinsey & Company, und Various sources (Duke University Fuqua School of Business). "Leading social media metrics measured by marketers in the United States as of August 2014." Chart. December 11, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/
eMarketer, McKinsey & Company, Various sources (Duke University Fuqua School of Business). (2014). Leading social media metrics measured by marketers in the United States as of August 2014. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/
eMarketer, and McKinsey & Company, and Various sources (Duke University Fuqua School of Business). "Leading Social Media Metrics Measured by Marketers in The United States as of August 2014." Statista, Statista Inc., 11 Dec 2014, https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/
eMarketer & McKinsey & Company & Various sources (Duke University Fuqua School of Business), Leading social media metrics measured by marketers in the United States as of August 2014 Statista, https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/ (last visited December 19, 2024)
Leading social media metrics measured by marketers in the United States as of August 2014 [Graph], eMarketer, & McKinsey & Company, & Various sources (Duke University Fuqua School of Business), December 11, 2014. [Online]. Available: https://www.statista.com/statistics/374708/us-social-media-marketing-metrics/
