Donation crowdfunding: reasons for funding 2014 statistic

This statistic shows the factors influencing a funder's decision to fund projects through donation-based crowdfunding platforms, rated by importance. The data is taken from a survey on the altnerative finance industry in the United Kingdom (UK), conducted in 2014. At that time 64 percent of funders said that "how their money would be spent" was a very important factor in their decision to fund.

When backing projects through a donation-based crowdfunding platform, how important are the following for your decision to fund?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
How fundraised money will be spent	64%	31%	4%	0%	0%
I feel my money is making a difference	56%	40%	4%	0%	0%
Doing a social or environmental good	49%	41%	9%	0%	1%
The quality of the team	41%	49%	6%	0%	1%
Supporting someone I know (friends or family)	40%	29%	18%	9%	4%
Supporting a local project / organisation	27%	34%	29%	7%	3%
The quality of the campaign pitch	26%	44%	21%	6%	3%
Supporting a project that will benefit my local community	17%	26%	39%	11%	7%
Fund something I can benefit from as a local resident	11%	16%	41%	16%	16%
Funding project has received to date	11%	21%	39%	21%	7%
Getting a product / service I wouldn't otherwise be able to get	9%	17%	36%	25%	13%
Get more involved with my local community	7%	28%	45%	12%	9%
Curiosity	4%	22%	32%	19%	23%
Social pressure	3%	3%	17%	23%	54%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

Donation-based crowdfunding platforms users*

Supplementary notes

Figures may not sum to 100 percent due to rounding.

The source adds the following definition of donation-based crowdfunding: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".

* The source adds the following information regarding the general methodology of the study: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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