This statistic shows the types of support, other than financial, that funders have given to donation-based crowdfunding campaigns, according to a survey conducted on the alternative finance market in the United Kingdom (UK) in 2014. The majority (90 percent) got involved in promoting the campaign as well as supporting it financially.
Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014
Characteristic
Share of respondents
Promoting the campaign
90%
Giving feedback or advice to those running the campaign
29%
Offering to help or volunteer directly
27%
Making introductions and connections
27%
Helping the fundraisers by letting them use owned space
The source adds the following information: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".
* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
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Nesta. (November 7, 2014). Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/
Nesta. "Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014." Chart. November 7, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/
Nesta. (2014). Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/
Nesta. "Type of Non-financial Support given to Donation-based Crowdfunding Campaigns by Funders in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/
Nesta, Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/ (last visited December 22, 2024)
Type of non-financial support given to donation-based crowdfunding campaigns by funders in the United Kingdom (UK) in 2014 [Graph], Nesta, November 7, 2014. [Online]. Available: https://www.statista.com/statistics/374544/uk-alternative-finance-donation-crowdfunding-funder-support/