Italy: pre-purchase brand consideration 2015

Published by Statista Research Department, Jun 10, 2015
This statistic shows how many brands consumers in Italy considered before making a purchase in 2015. During the survey period it was found that 24 percent of Italian respondents researched two different brands before making their purchase decision.

How many brands did you consider before your purchase?

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Sources

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Release date

June 2015

Region

Italy

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,110 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "How many brands [films, insurance companies, hotels...] did you consider before your purchase?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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Expenditure

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