Reward-based crowdfunding: reasons for funding 2014 statistic

This statistic shows the reasons for backing projects through reward-based crowdfunding in the United Kingdom alternative finance market, as of 2014, rated by importance. At that time, 50 percent of funders considered the quality of the campaign pitch to be very important for their decision about investing in the particular project through reward-based crowdfunding.

Funder reasons for backing projects through reward-based crowdfunding in the United Kingdom (UK) as of 2014

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
The quality of the campaign pitch	50%	41%	7%	1%	0%
Doing social or environmental good	45%	39%	12%	3%	1%
I feel my money is making a difference	40%	48%	9%	2%	1%
How money will be spent	33%	49%	14%	3%	1%
The quality of the campaign team	33%	47%	16%	3%	1%
Supporting a local project or business	27%	35%	25%	9%	4%
Supporting someone I know (friends and family)	20%	31%	30%	13%	7%
Being part of the creative process	14%	33%	34%	15%	4%
Getting a reward/product I could not get elsewhere	10%	22%	37%	21%	11%
Curiosity	6%	25%	43%	16%	11%
Funding to date	4%	25%	49%	17%	4%
Social pressure	1%	2%	20%	32%	45%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

Funders*

Supplementary notes

Shares may not sum to 100 percent due to rounding.

The source adds the following information: "Within reward-based crowdfunding individuals donate towards a specific project with the expectation of receiving a tangible non financial reward or product at a later date".

* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

Citation formats