This statistic shows the relationship between the funder and fundraiser, working through reward-based crowdfunding in the United Kingdom alternative finance market, as of a 2014 survey. At that time, 28 percent of funders financially supported projects of people they did not know. A further 24 percent of people supported companies or organizations they knew.
Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014
The source adds the following information: "Within reward-based crowdfunding individuals donate towards a specific project with the expectation of receiving a tangible non financial reward or product at a later date".
* The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
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Nesta. (November 7, 2014). Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/
Nesta. "Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014." Chart. November 7, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/
Nesta. (2014). Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/
Nesta. "Relationship of The Funder to The Fundraiser in Reward-based Crowdfunding in The United Kingdom (Uk) as of 2014." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/
Nesta, Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014 Statista, https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/ (last visited August 24, 2024)
Relationship of the funder to the fundraiser in reward-based crowdfunding in the United Kingdom (UK) as of 2014 [Graph], Nesta, November 7, 2014. [Online]. Available: https://www.statista.com/statistics/374010/uk-alternative-finance-reward-based-crowdfunding-funder-relationship/