Mobile display ad viewability rates worldwide 2019-2022

Published by Statista Research Department, Jun 20, 2023
In the first half of 2022, the global viewability rate of mobile web display ads stood at 66.9 percent, meaning almost 67 percent of display ads displayed on the mobile web were in view in the measured period. Between the second half of 2020 and the first half of 2022, the share grew by 3.6 percentage points.

Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H2 2019 to H1 2022

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