| Characteristic | 0-11 | 12-17 | 18-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
|---|---|---|---|---|---|---|---|---|
| 2013 | 47.5% | 94.2% | 95.7% | 95.6% | 94.4% | 87.6% | 81% | 49% |
| 2014 | 49.1% | 96.2% | 96.5% | 96.3% | 94.5% | 88.8% | 82.5% | 50% |
| 2015 | 50.6% | 97.3% | 97.4% | 96.7% | 94.6% | 90% | 83% | 51% |
| 2016* | 52.1% | 97.6% | 98% | 97.3% | 95.3% | 91.2% | 83.5% | 52% |
| 2017* | 53.5% | 97.7% | 98.9% | 97.6% | 96.7% | 92.7% | 84% | 52.5% |
| 2018* | 54.9% | 97.8% | 99.7% | 98% | 98% | 94.5% | 84.5% | 53% |
| 2019* | 55.1% | 97.9% | 99.7% | 98.3% | 98.2% | 94.8% | 85% | 53.4% |
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EVP, Research & Innovation, Advertising Research Foundation
Internet population
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Further related statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
