All-time most viewed YouTube channel owners 2024
As of July 2024, T-Series had reached surpassed 260 billion lifetime video views, making it the most-viewed YouTube channel owner of all time. Popular children's rhymes and song channel Cocomelon followed, with 184 billion lifetime views. Several children-themed channels such as Like Nastya, Kids Diana Show, and Vlad and Niki appeared in the ranking.
YouTube is one of the most beloved platforms for children and teens
In recent years, video content not only has become one of the most popular types of online formats for children but also one of the highest-performing online categories. The most viewed video on YouTube has been for several years "Baby Shark Dance," published by Korean education brand Pinkfong in June 2016. The catchy rhyme was the first YouTube video to reach and surpass 10 billion views, and as of September 2022 was sitting at 11.34 billion global views. YouTube channels that propose content for children and young teens are also among the most subscribed channels on the platform, with 3D-animation channel Cocomelon counting almost 147 million subscribers worldwide as of November 2022.
Children mobile video app usage
According to a survey of global parents conducted in September 2021, watching YouTube videos was the most common mobile activity for 54 percent of children, second only to online gaming. Additionally, watching movies and watching content on social media were indicated by 30 percent and 20 percent of parents as usual activities for their children to engage with on mobile devices. In the United States and in the United Kingdom, YouTube and Netflix were the most popular video apps for children to engage with.
