Mobile app video ad viewability rates worldwide 2020-2021

Published by Statista Research Department, Jan 10, 2023
In the first half of 2021, the global viewability rate of in-app video ads stood at 78 percent, meaning 78 percent of video ads displayed in apps were in view in the measured period. Between the second half of 2020 and the first half of 2021, the share decreased by nearly 15 percentage points.

Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2021

Region

Worldwide

Survey time period

H2 2020 and H1 2021

Supplementary notes

The source provides the following information: "A video ad impression is viewable if the ad is playing while at least 50 percent of the pixels are on screen for at least two continuous seconds."

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Video advertising and marketing worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.