In the first half of 2021, the global viewability rate of in-app video ads stood at 78 percent, meaning 78 percent of video ads displayed in apps were in view in the measured period. Between the second half of 2020 and the first half of 2021, the share decreased by nearly 15 percentage points.
Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021
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Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021
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The source provides the following information: "A video ad impression is viewable if the ad is playing while at least 50 percent of the pixels are on screen for at least two continuous seconds."
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MarketingCharts. (April 19, 2021). Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. "Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021." Chart. April 19, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. (2021). Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts. "Mobile App Video Advertising Viewability Rates in 2nd Half 2020 and 1st Half 2021." Statista, Statista Inc., 19 Apr 2021, https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
MarketingCharts, Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 Statista, https://www.statista.com/statistics/373593/advertising-viewability-industry-content/ (last visited February 19, 2025)
Mobile app video advertising viewability rates in 2nd half 2020 and 1st half 2021 [Graph], MarketingCharts, April 19, 2021. [Online]. Available: https://www.statista.com/statistics/373593/advertising-viewability-industry-content/
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