Important factors in community shares crowdfunding investment decision in the UK 2014

Published by Statista Research Department, Nov 7, 2014

This statistic shows the factors influencing the decision to invest through community shares crowdfunding within the United Kingdom (UK) alternative finance market as of 2014, listed by importance. At that time investment in the local community was considered to be a very important factor when deciding to invest by 55 percent of respondents.

How important are the following in your decision to invest in organisations/projects through community shares crowdfunding?

Characteristic	Very important	Important	Netiher important nor unimportant	Unimportant	Very unimportant
Investing in my local community	55%	34%	9%	2%	1%
Doing social or environmental good	53%	41%	6%	1%	0%
Organisation/project I invested in will create a stronger community	53%	40%	7%	0%	0%
I feel my money is making a difference	49%	45%	6%	0%	0%
Organisation / proejct I invested in will be owned democratically by the community	42%	42%	14%	2%	0%
The ease of investment process	8%	44%	33%	11%	4%
Supporting a friend or a family member	7%	19%	38%	20%	15%
Curiosity	4%	15%	40%	17%	24%
The prospect of financial returns	4%	20%	38%	26%	13%
Gaining experience and confidence to set up my own share offer	2%	5%	27%	28%	38%
To diversify my investment portfolio	1%	13%	19%	32%	34%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

The shares might not add up to 100 percent due to rounding.

The source defines community shares as "the withdrawable share capital, unique to co-operative and community benefit society legislation".

The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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