Germany: online use during purchase process 2015

Published by Statista Research Department, Jun 10, 2015
This statistic shows how consumers in Germany used the internet during the process of a recent product purchase in 2015. During the survey period it was found that 27 percent of German respondents had sought advice online.

Which of these did you do online in relation to your recent purchase decision?

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Release date

June 2015

Region

Germany

Survey time period

January to March 2014; January to March 2015

Number of respondents

3,614 respondents

Age group

16 years and older

Special properties

internet users, who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The question was phrased by the source as follows: "Which of these did you do on the internet or using apps in relation to your recent purchase decision?"

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